[FREE] Google Ads Universal Negative Keyword List
Every Google Ads account needs extensive negative keyword lists. Rather than having to mash them up yourself, upload them one-by-one, or dealing with Excel spreadsheets, I've created the only universal negative keyword list you'll ever need!
Filter out:
How to's (people looking for tutorials, not your product)
Cheap, affordable, or free searches (because your product or service is better than that)
Job or careers searches (those looking for courses)
DIY (people who aren't looking to buy your service, i.e. they want to do it themselves)
More!
I have been managing Google Ads accounts and campaigns for 7+ years, and have managed over $50M in annual revenue for my clients. My expertise is B2B, home services, healthcare, legal, and automotive.
To integrate into your account:
Navigate to your Google Ads account
Click on 'Tools and Settings'
Click on 'Negative Keyword Lists' under Shared Library
Upload your list by copy + pasting your keywords
Apply to campaigns
You're done :)
You'll get a full spreadsheet with the master negative keyword list, also separated by exact match, phrase match or broad match.